Chef Taj’s consulting firm (executivechef.me) has a proven track record of leading new concepts from business start-up to opening day. We have the experience to provide concept development strategies and best practice operating principles that will create long-lasting brand loyalty and outstanding sales performance. We find our greatest satisfaction when we are able to collaborate with clients who believe that excellence in food quality and service really matters and are dedicated to it. Our creative passion for your project and concern for you and your guests’ total satisfaction is our primary objective
This is an interdisciplinary approach in the deliberate and strategic construction of menus. Sometimes called ‘Menu Psychology’, the term menu engineering is generally adopted as a standard Best Practice within the Hospitality and Restaurant Industries. The objective with menu engineering is to maximize a concept’s profitability by leading the customer to certain purchases, and avoiding others, in addition to ‘engineering’ recipes to maximize profits at product and category level
All great restaurant concepts possess unique points of differentiation. Our methodology in developing your new restaurant concept is to develop a compelling brand image that will capture your guests’ attention then craft design features and operating principles that engage your guest experientially. Designing distinctive points of differentiation in your concept will conjure up an emotional connection with your guest resulting in outstanding sales performance and steadfast brand loyalty.
For millions of Americans, dining is more than eating out, its entertainment and if done well will leave a lasting impression on your guests. Memorable restaurant designs require an in-depth understanding of how restaurants operate, how employees will interact with the layout and design, and how to draw the guest into the experience. We believe the most successful restaurant designs effectively showcase the food preparation and the servers, creating a unique environment that is warm, entertaining and comfortable. We are not big believers in following design trends but instead using design treatments and materials that are durable and lasting.
Food is our passion! We believe food is the essence and soul of the restaurant. It is what first comes to mind when guests are making a dining decision and causes them to return to your restaurant time and time again. Our approach when developing innovative menus and food offerings is to focus on creating food with integrity, food with honesty and food that is delicious. People these days want REAL food and are tired of the national chain formulas. We believe food made from scratch and cooked to order sets the foundation of excellence in a restaurant’s food culture.
For millions of Americans, dining is more than eating out, its entertainment and if done well will leave a lasting impression on your guests. Memorable restaurant designs require an in-depth understanding of how restaurants operate, how employees will interact with the layout and design, and how to draw the guest into the experience. We believe the most successful restaurant designs effectively showcase the food preparation and the servers, creating a unique environment that is warm, entertaining and comfortable. We are not big believers in following design trends but instead using design treatments and materials that are durable and lasting.
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Whisper to us about your feelings, and we will prepare what you need now.
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